For vendors and wholesalers looking to sell their products on big platforms like Amazon, eBay, Wayfair, and Overstock.com, listing on those platforms is only half the battle. The next, crucial step, which we tackle with each of the vendors we work with at AndMakers: how do you make your products stand out in a crowd? Many of the big sites – Amazon, Wayfair, and Walmart.com, for instance – have their own advertising platforms that enable vendors to spend money to get their products front and center. If you don’t have any advertising budget set aside, there are still ways to…
eCommerce Sales Platform Options: Pros & Cons
As eCommerce becomes a bigger and bigger chunk of the global retail market, and COVID-19 forces millions of consumers to become more online-fluent, entrepreneurs are striving to build businesses to catch the wave. The U.S. eCommerce market, of course, is one of the biggest in the world. In this post, an excerpt from the AndMakers “Get in the Home and Garden eCommerce Game: A Startup Guide,” we’ll break down the three primary options available to manufacturers looking to break into the U.S. market. Those are: Build your own webstore Sell on huge retail properties (like Amazon FBA) that take care…