AndMakers: Highlights from a Wild Year – and What’s Coming Next

At AndMakers, we entered 2020 hoping to grow our business and prove our concept of blending technology, fulfillment, and partnership expertise to enable retail entrepreneurs around the world to achieve scale and success. Just like everyone else, we had no idea what was actually about to happen: a global pandemic that changed the retail landscape forever. —- Before I dive into our 2020 highlights and what’s on the horizon for 2021, I’d like to give a heartfelt thanks to our partners (both suppliers and retailers) and to the hard-working (and fast-growing) team driving our achievements. Our team hustled and pivoted…

6 Must-Have Features of an eCommerce Website

Even if you have an incredible selection of fairly priced products, your eCommerce website isn’t guaranteed to convert the users who visit it. While big-budget eCommerce retailers have a lot of money and resources to devote to making their sites as user-friendly as possible, through great design, strategically placed widgets, and constant testing, even start-up eCommerce entrepreneurs can (and must) take advantage of certain best practices that get more revenue per site visit. In this post, we’ll look at six best practices each eCommerce website must include to increase their odds of enticing users to convert into customers.  Know your…

7 Key Takeaways from Wayfair, Payoneer, and AndMakers on Achieving eCommerce Scale

On Oct. 20, AndMakers co-founder Lily Chan joined Wayfair’s Michael Zhang and Payoneer’s T. J. Hyland for a free webinar on helping eCommerce brands launch on Wayfair. Attendees got a ton of insights on how to break into the U.S. market, grow sales, cut down on returns, and more. Here are our top 7 takeaways from the event: COVID-19 is accelerating eCommerce growth. Michael estimates that COVID-19 has accelerated the eCommerce growth curve by five years, with reports showing that eCommerce has made huge gains in its share of the retail market. He also forecasts that many new online customers…

The Top 5 Ways To Make Your Products Jump Out of A Big Catalog

For vendors and wholesalers looking to sell their products on big platforms like Amazon, eBay, Wayfair, and Overstock.com, listing on those platforms is only half the battle. The next, crucial step, which we tackle with each of the vendors we work with at AndMakers: how do you make your products stand out in a crowd?  Many of the big sites – Amazon, Wayfair, and Walmart.com, for instance – have their own advertising platforms that enable vendors to spend money to get their products front and center. If you don’t have any advertising budget set aside, there are still ways to…

eCommerce Sales Platform Options: Pros & Cons

As eCommerce becomes a bigger and bigger chunk of the global retail market, and COVID-19 forces millions of consumers to become more online-fluent, entrepreneurs are striving to build businesses to catch the wave. The U.S. eCommerce market, of course, is one of the biggest in the world.  In this post, an excerpt from the AndMakers “Get in the Home and Garden eCommerce Game: A Startup Guide,” we’ll break down the three primary options available to manufacturers looking to break into the U.S. market. Those are: Build your own webstore Sell on huge retail properties (like Amazon FBA) that take care…