4 Statistics That Should Convince You to Start an eCommerce Business Today

If you’ve ever thought of starting an eCommerce business, now’s the time to get real. The global and U.S. online opportunities are getting bigger every day as the COVID-19 pandemic forces people to spend less time in brick-and-mortar stores and more comfortable shopping online. If we’re preaching to the choir and you’re just looking to get started, download our “Get in the Home & Garden eCommerce Game” guide to get on your way. If you need a little more food for thought, chew on the following numbers. $586,920,000,000 According to eMarketer, U.S. customers spent nearly $587B online in 2019 –…

AndMakers: Highlights from a Wild Year – and What’s Coming Next

At AndMakers, we entered 2020 hoping to grow our business and prove our concept of blending technology, fulfillment, and partnership expertise to enable retail entrepreneurs around the world to achieve scale and success. Just like everyone else, we had no idea what was actually about to happen: a global pandemic that changed the retail landscape forever. —- Before I dive into our 2020 highlights and what’s on the horizon for 2021, I’d like to give a heartfelt thanks to our partners (both suppliers and retailers) and to the hard-working (and fast-growing) team driving our achievements. Our team hustled and pivoted…

6 Must-Have Features of an eCommerce Website

Even if you have an incredible selection of fairly priced products, your eCommerce website isn’t guaranteed to convert the users who visit it. While big-budget eCommerce retailers have a lot of money and resources to devote to making their sites as user-friendly as possible, through great design, strategically placed widgets, and constant testing, even start-up eCommerce entrepreneurs can (and must) take advantage of certain best practices that get more revenue per site visit. In this post, we’ll look at six best practices each eCommerce website must include to increase their odds of enticing users to convert into customers.  Know your…

Want to Sell on Wayfair? You Don’t Need a Connection – but It Helps

When I talk to suppliers in the home and outdoor markets, one of the first questions I get is “Can you get my products on Wayfair?” The answer is a little complicated, but maybe not why you’d expect. — First, if you haven’t heard of Wayfair, or haven’t checked in lately on how that company is doing, let’s just say that COVID-19 and the way it has accelerated eCommerce adoption has helped lead to absolutely massive growth for the platform. Wayfair’s Q2 2020 report showed revenue up 84% year over year to a total of $4.3 billion, and Q3 2020…

7 Key Takeaways from Wayfair, Payoneer, and AndMakers on Achieving eCommerce Scale

On Oct. 20, AndMakers co-founder Lily Chan joined Wayfair’s Michael Zhang and Payoneer’s T. J. Hyland for a free webinar on helping eCommerce brands launch on Wayfair. Attendees got a ton of insights on how to break into the U.S. market, grow sales, cut down on returns, and more. Here are our top 7 takeaways from the event: COVID-19 is accelerating eCommerce growth. Michael estimates that COVID-19 has accelerated the eCommerce growth curve by five years, with reports showing that eCommerce has made huge gains in its share of the retail market. He also forecasts that many new online customers…

Get the Scoop: Million-Dollar eCommerce Insights from a Sr. Buyer at Wayfair

As part of our mission to help eCommerce makers of all sizes succeed in the U.S. retail market, the AndMakers team caught up with Wayfair Sr. International Accounts Specialist Izzy Krempa, who works with suppliers in Asia, to talk about the eCommerce boom in the time of COVID and how international suppliers can succeed on the fast-growing Wayfair marketplace. What kind of products in the home and garden category tend to get the fastest traction?  In the current marketplace, we are finding that Office Furniture is clearly one of the fastest-growing categories on Wayfair as the demand continues to increase…

Why aren’t my products selling? It’s the images.

Want to know why your products aren’t moving faster from their listings on Amazon, eBay, Overstock, Wayfair, etc.? I’ll give you a hint: look at the images below from a well-reputed stroller company: Would you put your baby in that? Would the baby even be comfy? It’s tough to tell from the two very similar product angles, neither of which shows the stroller in use. And lo and behold, this product only has one rating (even though, again, this is a big brand, with >90K monthly searches): Contrast that stroller with this one (full listing here): The BOB stroller is…

The Makers’ Corner: Laurie O’Hara, Olita

As part of AndMakers’ mission to celebrate the Makers of the world, we’re starting an interview series with the leaders of some of our favorite brands. In this edition, we talk to Laurie O’Hara, Founder and CEO of eco-conscious sun care brand Olita. What inspired you to start Olita?  Myself, my family, my friends –  we’re outside all the time. It’s important to get outside and be active while being able to protect your skin. Most people have no idea of the extent that chemical sunscreen damages our environment (coral reefs, for instance) and our bodies. I started Olita to…