As part of our mission to help eCommerce makers of all sizes succeed in the U.S. retail market, the AndMakers team caught up with Wayfair Sr. International Accounts Specialist Izzy Krempa, who works with suppliers in Asia, to talk about the eCommerce boom in the time of COVID and how international suppliers can succeed on the fast-growing Wayfair marketplace. What kind of products in the home and garden category tend to get the fastest traction? In the current marketplace, we are finding that Office Furniture is clearly one of the fastest-growing categories on Wayfair as the demand continues to increase…
Why aren’t my products selling? It’s the images.
Want to know why your products aren’t moving faster from their listings on Amazon, eBay, Overstock, Wayfair, etc.? I’ll give you a hint: look at the images below from a well-reputed stroller company: Would you put your baby in that? Would the baby even be comfy? It’s tough to tell from the two very similar product angles, neither of which shows the stroller in use. And lo and behold, this product only has one rating (even though, again, this is a big brand, with >90K monthly searches): Contrast that stroller with this one (full listing here): The BOB stroller is…
The Makers’ Corner: Laurie O’Hara, Olita
As part of AndMakers’ mission to celebrate the Makers of the world, we’re starting an interview series with the leaders of some of our favorite brands. In this edition, we talk to Laurie O’Hara, Founder and CEO of eco-conscious sun care brand Olita. What inspired you to start Olita? Myself, my family, my friends – we’re outside all the time. It’s important to get outside and be active while being able to protect your skin. Most people have no idea of the extent that chemical sunscreen damages our environment (coral reefs, for instance) and our bodies. I started Olita to…
The Top 5 Ways To Make Your Products Jump Out of A Big Catalog
For vendors and wholesalers looking to sell their products on big platforms like Amazon, eBay, Wayfair, and Overstock.com, listing on those platforms is only half the battle. The next, crucial step, which we tackle with each of the vendors we work with at AndMakers: how do you make your products stand out in a crowd? Many of the big sites – Amazon, Wayfair, and Walmart.com, for instance – have their own advertising platforms that enable vendors to spend money to get their products front and center. If you don’t have any advertising budget set aside, there are still ways to…
eCommerce Sales Platform Options: Pros & Cons
As eCommerce becomes a bigger and bigger chunk of the global retail market, and COVID-19 forces millions of consumers to become more online-fluent, entrepreneurs are striving to build businesses to catch the wave. The U.S. eCommerce market, of course, is one of the biggest in the world. In this post, an excerpt from the AndMakers “Get in the Home and Garden eCommerce Game: A Startup Guide,” we’ll break down the three primary options available to manufacturers looking to break into the U.S. market. Those are: Build your own webstore Sell on huge retail properties (like Amazon FBA) that take care…
4 Statistics That Should Convince You to Start an eCommerce Business Today
If you’ve ever thought of starting an eCommerce business, now’s the time to get real. The global and U.S. online opportunities are getting bigger every day as the COVID-19 pandemic forces people to spend less time in brick-and-mortar stores and more comfortable shopping online. If we’re preaching to the choir and you’re just looking to get started, download our “Get in the Home & Garden eCommerce Game” guide to get on your way. If you need a little more food for thought, chew on the following numbers. $586,920,000,000 According to eMarketer, U.S. customers spent nearly $587B online in 2019 –…