The holiday season is about to hit high gear. For many brands, this means a major increase in sales that can make or break their fiscal year. And for forward-thinking brands, Q4 is also a great time to proactively build sales for the next year with a few simple packaging and fulfillment strategies. How, you ask? Let’s jump in. Easy brand-building: label your packages! Smart brands should consider packaging as great real estate to promote themselves. Include your logo prominently on all packaging: box, wrap, bags, etc. It’s essentially free marketing for people who have already shown willingness to purchase…
Ocean Freight Crisis: Supply Chain Experiences Unforeseen Ripple Effects of Covid-19
Since the start of the pandemic, eCommerce has rapidly been adopted by shoppers across the globe. With such a high volume of sales now occurring online, the demand for products from overseas has increased, putting a massive strain on the ocean freight industry. This has led to delays and a major increase in costs for containers, with some parts of the country’s coastlines paying almost 500% more per container than they were a year ago. As of August 2021, ocean freight lines, especially those in Oakland, CA, and Long Beach, CA, have come to a near halt. Until recently, the…
Breaking into U.S. eCommerce in 2021: How Should You Handle Fulfillment?
If you’re an international vendor looking to sell in the U.S., one of the hurdles you’ll have to solve is getting your products into the hands of your U.S. customers. Building your own fulfillment solution, with warehouse and personnel investments, can be costly, and if you have multiple stores on different platforms, it can become difficult to keep track of all your orders. In this post, we’ll break down three factors of great logistics: shipping & fulfillment; warehousing; and channel integration. Let’s get started. Shipping & Fulfillment You’ve decided on which retailer(s) you want to partner with. What are your…